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Four Business Questions to Ask About Twitter ROI

Greetings, I’m Michael Fieger, a Downtown WPB business owner with GPS Public Relations whose business is oriented to handling the details of Website Development and Social Media strategies & implementation for business in Palm Beach County and beyond. My new “Digital Media Weekly” column will help companies and business owners design, plan, execute and maintain their online image and presence through customized Digital Marketing programs.

The inaugural article, Four Business Questions to Ask About Twitter ROI, is about understanding how to track a positive relationship with your followers on Twitter and grow your business. Let’s start by posing these questions:

  1. Who are your twitter followers?
  2. Who is visiting your twitter page and how are they travelling there?
  3. How many of these visitors are buying services or products?
  4. How do you know?

If you don’t use twitter site analytics to track the performance of engagement to and on your twitter site, then you won’t know the solution to any of these questions! If you don’t know the solutions to these questions, then you won’t know if you basics to change your twitter posting and marketing resources, improvement of your products or services, or reorganize the content and pages on your social site. In order to know what is working and what isn’t, you have to evaluate your twitter traffic.

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How do you evaluate twitter traffic? The top way is through twitter tracking program. Tracking program will let you know some strategic information about your traffic. One of category is bounce rate, namely, when a follower goes to one page on your social site and doesn’t sightsee more before leaving. If most of your guests bounce right off your social site, it doesn’t make a difference if you get 11,000 guests a month. What should you require is niche traffic, companies who land on your social site and stay there, researching if your offer is a good fit?

You might discover that your bounce rate on a specific page of your site is exceptionally high, while other pages display a lower rank. At this moment, not only do you know that this is realizing, but you know precisely where it’s occurring and you can repair that page so that it invites people to visit.

The next feature that your twitter analytic software can ensure for you is going-over out where your viewers are originating from. How many typed in your web address directly? How many people visited your twitter link on your social site? What was the number that linked to you through a different site? You may be paying for twitter marketing on your twitter social media site that is not creating any return on investment (ROI) for your business. Now you have the basic information and you can cancel that media payment and save your company some capital. You might see that you are receiving a large quantity of traffic from alternative site. Possibly you will select to aim for related sites for backlinks in anticipation of getting the same success.

In addition to going to twitter you want digital traffic to your website. Where do your readers go once they get to your website site? Are they landing on the category pages you need them to? Are they completing your call to action forms or buying your product catalog? How many are repetitive visitors and how many depart after one visit? It is with this material that you will be able to use analytics tools to further determine what it is that your social media and website needs in order to move visitors into buyers. This is known as a conversion rate, the calculation of visitors to your different social and website who make a purchase or subscribe, and it is essential in developing a successful twitter and website for your enterprise. In truth, it is the all-inclusive point of digital analytics and the goal for intelligently and precisely tracking your visitor’s actions: to increase your conversion rate as much as is achievable.

Cultivating your conversion rate initiates with tracking and web analytics. Without the correct statistics, you cannot analyze the behavior of your visitors. When you analyze the behavior of your visitors and evaluate the findings to what you would like to see take place on your website, web page by web page, then you can make modifications to achieve those objectives. Once you make modifications, check your statistics and use twitter analytics again to determine what requirements must change next. Thus, you can stop fritter away your time and money on digital media and SEO practices that aren’t gaining or sustaining traffic and continuing with what works, attracting targeted traffic and building customers into return customers.

If you don’t use twitter site analytics to track the performance of engagement to and on your twitter site, then you won’t know the solution to any of these questions! If you don’t know the solutions to these questions, then you won’t know if you basics to change your twitter posting and marketing resources, improvement of your products or services, or reorganize the content and pages on your social site. In order to know what is working and what isn’t, you have to evaluate your twitter traffic.

Top Four Business Questions to Ask About Twitter ROI to Follow and Run a Successful Business in West Palm Beach. Understand Who Your Twitter Followers are.

Michael Fieger Michael Fieger, a Downtown WPB business owner with GPS Public Relations whose business is oriented to handling the details of Website Development and Social Media strategies & implementation for business in Palm Beach. Michael Fieger’s column appears weekly. Contact him at mfieger@gpspublicrelations.com.
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