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Lucid Motors brings a digitally-oriented luxury experience to West Palm

Lucid Motors brings a digitally-oriented luxury experience to West Palm

Lonnie O’Neill
Lucid Motors brings a digitally-oriented luxury experience

Lucid Motors is expanding in South Florida with a new retail studio—the Lucid Studio at Rosemary Square in West Palm Beach. The new location is the sixth in a network of Lucid Studios that will grow to 20 locations across the United States by the end of the year.

It is designed to give customers the opportunity to experience Lucid’s advanced electric vehicle technology and reserve their own Lucid Air all-electric sedan. Lucid Motors offers a digitally-oriented luxury experience where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs, which resets the bar for electric vehicle performance and efficiency with 517 miles of projected range on a single charge for the Grand Touring model and a 0-60 mph time as low as 2.5 seconds.

The lineup includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 after federal tax credit), the Lucid Air Touring, which starts at $95,000 ($87,500 after federal tax credit), and the Lucid Air Grand Touring that starts at $139,000 ($131,500 after federal tax credit).

Lucid Motors brings a digitally-oriented luxury experience

The first available Lucid Air model will be the exclusive, limited production Dream Edition, available from $169,000 ($161,500 after federal tax credit), featuring a projected 503 miles of range, with 1080 hp and a quarter-mile time of 9.9 seconds. Lucid Air production begins in Spring 2021 at the newly completed Lucid Advanced Manufacturing Plant (AMP-1) in Casa Grande, Arizona.

“Our first product, Lucid Air, is a true luxury EV that will set new standards in power, efficiency, comfort, and range,” said Zak Edson, Senior Director of Retail Operations, during a visit to the newest location in West Palm Beach.”

The new Lucid Studio at Rosemary Square allows customers to experience the brand and its products in a location that underscores the company’s unique design aesthetic.

Once inside the Studio, it is easy to get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Add to that, the physical experience of seeing and touching a Lucid Air, along with the materials used in the interior, with an elevated digital experience.

Lucid Motors brings a digitally-oriented luxury experience
The Lucid Air configurator for those who want to take a place at the driver’s seat.

Using a 4K VR configurator, see the physical and virtual worlds in seamless personalization of everything from interior finishes and materials to the exterior color of a car that promises big power, long-range, and cutting-edge features.

Priced in the ultra-luxury segment, the up to 1,080 horsepower and all-wheel drive Lucid Air electric sedan will compete with cars like the BMW 7 Series, Mercedes-Benz S-Class, and Tesla Models based on power, range, and opulence.

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It will be offered in multiple versions with battery, motor, and electronics at the core of technologies. Lucid Air will be followed by the Grand Touring and Touring, and also an amazing long-range electric driving SUV, currently dubbed Project Gravity.

If you visit, Lucid Studio Rosemary Square is located at 700 S Rosemary Ave Suite 100, West Palm Beach. Online at www.lucidmotors.com

Lucid Motors brings a digitally-oriented luxury experience. Experience the Lucid brand and its products in a location that underscores the company’s unique design aesthetic.

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