Why Everybody Likes Sponge Bob

There’s a new movie this month: “The SpongeBob Movie: Sponge Out of Water”, a film that soared some 52 millions on its first week. Rated PG, The SpongeBob Movie, as well as its current cartoon series, is about a character most people like, and not only children. It is hard to pull a kid away from a seat if he or she happens to be in front of the TV while SpongeBob is playing.

I think people like SpongeBob because he is strange and weird and everything you might expect when you watch him in cartoons (and also in the new movie) is strange and weird too. The whole character creation is delightful: a square yellow sponge living in a pineapple on the floor of the Pacific Ocean with a pet snail named Gary and working as a fry cook at the Krusty Krab. And what about the name of the city, Bikini Bottom? And if you want to give it a more human touch, a “neighbor” that dislikes his childish behavior.

Now, why everybody likes SpongeBob? Wouldn’t it be that we all look like him but in human form? We live in a fast-paced world that reflects its ordinary life in what we watch on TV and in great scale, some of our highest levels of executive functions come from what we watch on television and SpongeBob’s scenes are so quick, faster than most shows. On the other hand, watching him leaves you with a much-needed good sense of humor imprinted in you. And let me tell you: SpongeBob has been the No. 1 animated series for kids 2-11 for 10 straight years.

But credit to the success of SpongeBob and why we are such fans of the show is the clever way the script is weaved in every episode: “squirrels living under water, driving around the city, fire under water” and other indescribable scenarios that only can be absorbed with a naive-like behavior.

And to like SpongeBob even more, here comes this 3D movie which brings the old interactions of the SpongeBob’s plot into our world. It is like a bringing-a-kid-to-a-candy-store kind of feeling.

The SpongeBob Movie: Sponge Out of Water is another colorful burst of insane fun and its lunacy is addictive. Much has changed for SpongeBob and his friends in their latest cinematic outing. The characters won’t only appear as their usual, 2-D animated selves, but after crossing over into our world will appear as the computer-generated models that have become the norm in animated feature films. But our heroes maintain their sense of cartooniness even as they turn into CG creations and you certainly don’t have to be a fan of the show to find yourself enchanted by the goofy humor.

Just in case you have not watched the movie yet, here’s a trailer. Give it a try this week. It is playing at Muvico Parisian 20 & IMAX in CityPlace (if you happen to be in West Palm Beach) or at a theatre near you.

Why Everybody Likes SpongeBob? Commentaries in Regards to the Animated TV Character SpongeBob SquarePants & Friends in the New 3D Movie Sponge Out of Water